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That first drink of the season always feels innocent — a small toast to the holidays, a well-earned break. But is it really just “one drink”?In this episode, Mike Hardenbrook explores the psychology and biology behind...
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The “Pre-Holiday Pour”: Why We Start Early
The holidays haven’t even started — but your wine glass already has.In this episode, Mike Hardenbrook unpacks the pre-holiday pour: why so many people start drinking more before the actual celebrations begin, and what...
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The Rise of the “Low-Key” Buzz
Low-alcohol drinks are everywhere — from canned spritzers to “mindful” cocktails — but when did less become the new cool?In this episode, Mike Hardenbrook breaks down how low-alcohol went from niche to mainstream, and...
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Gen Z’s Quiet Rebellion Against Booze
Gen Z and millennials are rewriting the rules — and alcohol is no longer the main character.In this episode, Mike Hardenbrook explores why younger generations are drinking less than ever, and what that says about...
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When Your Body Notices Before You Do
What really happens when your drinking habits shift — whether you’re cutting back, drinking more, or trying to find a middle ground?In this episode, Mike Hardenbrook breaks down what actually changes inside your body...
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The Hidden Ways Alcohol Weakens Your Immune System
Ever notice you get sick more often after a night out?In this episode, Mike Hardenbrook breaks down how alcohol quietly weakens your immune system — even if you’re not drinking heavily. From disrupting gut health to...
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The Myth of “Safe” Drinking — What Science Says Now
Is a little really harmless?In this episode, Mike Hardenbrook breaks down the newest research challenging the idea of “safe” or “moderate” drinking — and what mild alcohol use actually does to your brain and body over...
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The Tiny Habits That Quietly Add Up
Ever feel like your drinking habits are “fine” — because they’re small?In this episode, Mike Hardenbrook unpacks the psychology and science of micro-habits around alcohol — the ones that seem harmless but quietly...
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That “One More” You Keep Justifying
Ever wonder what that “one more drink” really costs?In this episode, Mike Hardenbrook breaks down the science and psychology behind the most common phrase in drinking culture — “just one more.”You’ll learn: 🍷 How even...
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The Moment “Normal” Became Too Much
When did your “normal” drinking start to feel… not so normal anymore?In this episode, Mike Hardenbrook dives deep into that subtle but powerful shift — the moment when alcohol stops feeling like a treat and starts...
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The Psychology Behind “Letting Loose”
Why do we say we’re “letting loose” when what we’re really doing is trying to escape?In this episode, Mike Hardenbrook explores the psychology behind our favorite drinking phrase — and why society has turned “escape”...
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When Did ‘Normal Drinking’ Start Feeling Like Too Much?
When did your “normal” drinking start to feel… not so normal?In this episode, Mike Hardenbrook breaks down how casual, everyday drinking quietly evolves from a harmless ritual into something that leaves you foggy,...
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